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RESUME

MADISON MCGOWAN ​

PROFILE

 Driven marketing student passionate about branding, digital strategy, and storytelling. Brings a strong work ethic, positive attitude, and attention to detail to everything I do. Experienced in working with others, managing multiple responsibilities, and showing up consistently. Eager to continue developing marketing skills through real-world experience and professional opportunities.

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RELEVANT EXPERIENCE

Seasonal Sales Associate – Victoria’s Secret, Peachtree City, GA May 2025 - Current

  • Provided high-level customer service in a fast-paced retail environment, consistently meeting store and individual sale goals.

  • Strengthened teamwork and communication skills while supporting brand promotions and seasonal launches.

  • Maintained visual merchandising standards and product knowledge to enhance the customer experience.

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Social Media & Marketing Team – Kappa Delta Sorority December 2023 - Current

  • Lead content creator for official Tik Tok account; developed and executed a consistent content strategy to promote recruitment and increasing engagement across platforms.

  • Increased follower engagement through trend analysis, content optimization, and marketing techniques, having posts reaching up to 256K views.

  • Developed a contracted collaboration Tik Tok video with Gymshark, reaching a large campus audience and boosting brand visibility.

  • Executed a PR content partnership video with Kosas Cosmetics, showcasing expertise in brand partnership and creative marketing strategy. 

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EDUCATION

Bachelor of Business Administration in Marketing Mississippi State University – Starkville, MS Concentration: Integrated Digital Marketing Expected Graduation: May 2027 GPA: 3.56   August 2023 - Current

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TECHNICAL SKILLS

Google Analytics, Content Marketing, Strong Communication, Creativity, Social Media Management, Willingness to learn Certifications Canva Design school: Marketing with Canva

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EXTRACURRICULAR ACTIVITIES

Kappa Delta Sorority (Delta Omega) – Member August 2023 - Current

  • Actively involved in chapter events, philanthropy, and recruitment while contributing to a positive and supportive chapter environment

  • Built strong relationships with members and new members through involvement, mentorship, and consistent participation

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American Marketing Association (AMA) - Member January 2025 - Current 

  • Active member of the American Marketing Association focused on professional and career development

  • Engaged in marketing workshops, guest speakers, and hands-on learning experiences 

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